Client: Maru
Objective: Increase reservations via OpenTable by leveraging paid Meta advertising
Campaign Overview
- Platform: Meta (Facebook & Instagram)
- Ad Spend: £1,031
- Period: 9th July – 24th September 2025
Results
- Overall Campaign Impact (9 Jul – 24 Sep 2025)
+8% increase in covers (675 vs. 627 last year)
– Equivalent to £9,821.28 additional revenue - First Week of Activity (9 Jul – 16 Jul 2025)
+9% uplift in covers
£1,168 additional revenue generated in just 7 days - Full Month of July 2025
+22% increase in covers compared to June (no ads running)
– 67 additional diners delivered through Meta campaigns
Key Takeaway
The data shows a clear correlation between Meta ad spend and an uplift in reservations. Every £1 invested into Meta ads directly generated significant incremental revenue, proving that targeted paid activity converts into real covers.
In the first week of Meta activity 9 th July to 16 th July, we also saw a 9% uplift vs last year which equated to an additional £1,168 in revenue.
When looking at the month of July where we ran our first full month of activity, we saw a big +22% increase in covers compared to the previous month when no ads were run which produced an additional 67 customers.
